JOOP! Campaign Spring Summer 24

Siesta in monogram: JOOP!'s spring/summer 2024 campaign shows relaxed group shots on patterned blankets and menswear against a deep blue sea. The challenge lay in the pattern: the all-over logo has to sit sharp and undistorted on fabrics, bags and caps. Add smooth fabrics without distracting creases, sun-warmed skin tones and a sky that fades into deep blue without banding.