JOOP! Campaign SS 2025

Frescoes on the walls, striped light on silk: JOOP!'s spring/summer 2025 campaign plays out in a palazzo, between a chandelier and marble floors. Here the light does its share of the work, as hard shadow stripes on silk and linen. We kept the light edges crisp and the shadows full of detail, left murals and wood in a warm patina, and set pale fabrics cleanly apart from the dark room.