MAERZ Fall Winter 2024

Cable knit against concrete: MAERZ's autumn/winter 2024 campaign places soft knitwear in front of clean, modern architecture, sometimes in black and white, sometimes in warm camel and cream. It is the contrast that makes the wool tangible. We sculpted stitches, cables and marled yarns, kept concrete surfaces calm yet textured and left windswept hair lively, so the images stay real and approachable.