JOOP! Jeans SS2025

A neckerchief, a pair of dungarees, not much else: JOOP! Jeans goes for pure reduction in its spring/summer 2025 campaign, in black and white against a light background. When there is this little in the frame, every nuance counts. We sculpted the denim with its wash and seams, refined the skin with fine texture and soft transitions, and tuned the greys so the image feels bright, clear and timeless.