JOOP! Pre-Collection FW 2025

White on white on white: JOOP!'s pre-collection for autumn/winter 2025 relies on cream tones, a white sofa and black sunglasses as the only hard accent. Images like these are delicate, because any colour cast shows instantly. We kept the whites neutral yet finely graded, defined ruffles and sheer fabrics, and set the deep black of the frames and boots cleanly apart.