JOOP! Fall Winter 2024

Camel in every shade: JOOP!'s autumn/winter 2024 campaign shows tailoring, a teddy coat and knitwear against heavy, dark curtains. When almost everything is brown, retouching decides the depth. We finely separated the nuances of wool, fleece and the marled turtleneck, let gold buttons gleam subtly and kept the dark background full of detail without letting it sink into black.