JOOP! Lookbook Spring Summer 24

FASHION · 2024

Linen, stripes and a straw hat for sunset: the JOOP! Lookbook Spring Summer 24 shows light menswear, from striped shirts to prints with palm motifs, partly against a pale wall, partly on a wooden boardwalk in evening light. We kept whites free of colour casts, rendered stripes and prints without moiré, gave dark skin rich tones and emphasised the warm raking light on the planks.

JOOP! Lookbook SS24
JOOP! Lookbook SS24
JOOP! Lookbook SS24
JOOP! Lookbook SS24
JOOP! Lookbook SS24
JOOP! Lookbook SS24
JOOP! Lookbook SS24
JOOP! Lookbook SS24
JOOP! Lookbook SS24
JOOP! Lookbook SS24
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