JOOP! Lookbook SS 2025

Lemon sorbet meets palm print: JOOP!'s spring/summer 2025 lookbook shows womenswear and menswear against a plain wall, with direct light and a touch of seventies glamour. In a lookbook one thing matters above all: colours and fabrics must match the original. We hit the soft yellow of the bouclé and skirt exactly, rendered prints and burgundy cleanly, and unified the warm, slightly analogue look across all images.