AD Magazine Cinemagraphs
ADVERTISING · 2018
Images that pause for breath: the cinemagraphs for AD Magazine are stills in which only one detail comes alive, such as particles drifting in a beam of light in front of a pair of glasses, or light wandering behind Acqua di Parma bottles. In post-production it's all about the transition: moving and static areas must be separated cleanly, the loop has to run without a visible cut and the tones have to stay calm.




















































