LIDL 50 Jahre Campaign

Happy birthday in blue, yellow and red: for Lidl's 50th anniversary the models wear retro tracksuits, bucket hats and shirts printed with flyer graphics, all in the brand colours, plus “EST 1973”. Haze, coloured light and dark corridors create a club atmosphere. We kept the brand colours exact despite the coloured light, let the haze fall off softly and rendered logos and prints razor-sharp.

LIDL 50 Jahre Kampagne