AirUp Brand Relaunch
ADVERTISING · 2021
A toast to the sky: for air up's brand relaunch, young people raise their bottles into a blue summer sky, and one even takes flight. From a worm's-eye view the sky becomes the stage, so we made it clean and free of colour banding. Add crisp reflections on the bottles' metal and plastic, lively skin tones and outfits from cow print to zebra that feel consistent across the series.
