KAUFLAND x Regina Halmich
ADVERTISING · 2024
Seconds out for low prices: for Kaufland's autumn campaign, boxing world champion Regina Halmich steps into the ring, red branded gloves included. Spotlights, backlight and a fist right in front of the lens create dynamism. We kept the Kaufland red rich and true to the brand, rendered leather and logos sharply, and balanced light flares and skin tones so every image packs a punch.




















































