Merz Aesthetics #MyAttitude Campaign
ADVERTISING · 2022
Confidence in sunshine yellow and orange: Merz Aesthetics' “#MyAttitude” campaign shows women of different ages and types, each monochrome against her own colour field. For a brand in aesthetic medicine, naturalness is a must. We refined the skin with character and real texture instead of smoothing it, let silver hair glow and kept outfit and background in exactly the same colour.
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