Jägermeister Campaign 2017

Bizarre or beautiful? You decide: under the motto “It's a matter of taste”, Jägermeister's 2017 campaign contrasts extremes of nightlife, from a stag tattoo to a stage diver above the crowd. Green club haze is the series' signature. We kept haze and backlight atmospheric, left skin tones believable despite the green light and showcased the bottle flawlessly in every visual.