EXTRÊME Ice Cream Campaign

Eyeshadow to match the wall, ice cream to match the mood: the EXTRÊME campaign places its protagonists in front of corrugated metal in orange and yellow, with eyeliner picking up the colours. Shot wide, the ice cream becomes the hero in the foreground. We brought out wafer, chocolate and caramel crisply, kept the ribbed walls clean and matched the colours of make-up, outfit and background with precision.