adidas Statement Collection

Hands on hips, eyes straight ahead: the adidas Statement Collection shows sportswear with attitude, in the warm light of a loft full of dumbbells. With fitness imagery, balance is everything. We gently emphasised muscle definition without overdoing it, preserved skin texture and a small tattoo, and matched burgundy, pink and the leggings' pattern exactly to the original colours. The backlight stays soft and inviting.

Adidas Statement Collection Campaign

by Ruben Elstner