LIDL "Aus Liebe zur Natur" Campaign

A bottle that slips through the letters: Lidl's “Aus Liebe zur Natur” (out of love for nature) campaign promotes its circular bottle made from recycled material, set on leaves, meadow and water. Compositing was called for here: the transparent PET bottle had to sit convincingly between the layers of typography, with the background shining through cleanly. We prepared the images for city light posters and other out-of-home formats.