McDonald's Austria "DeLuLu" Campaign

“i'm delulu”, “i'm auflepschi”, “i'm übernachtig”: McDonald's Austria's “DeLuLu” campaign turns Gen Z speak and Austrian slang into punchy key visuals. Wide angle, a burger right in front of the lens and colours in pink, green and yellow. Our retouching kept the colour fields rich and clean, the food appetising in the foreground and the energy of the images intact, from poster to social media.