JOOP! Campaign Fall Winter 23

Paris at blue hour, the Eiffel Tower behind: JOOP!'s autumn/winter 2023 campaign combines evening light over the city with velvet and satin in a red lounge. We built the sky gradient from orange to midnight blue cleanly, gave the velvet depth and sheen and preserved definition in the dark suits. The check pattern on the bag sits precisely, and skin tones stay natural in the mixed light.