JOOP! Lounge Wear
FASHION · 2021
Sofa or dumbbells? JOOP!'s men's lounge wear keeps both options open, showing grey marl and black against calm studio grey. In such pared-back images, every detail shows. We kept the texture of jersey and sweatshirt fabric visible, tidied folds and cuffs, kept the logo waistband razor-sharp and sculpted the muscle definition naturally.
























































