JOOP! Lounge Wear

FASHION · 2021

Sofa or dumbbells? JOOP!'s men's lounge wear keeps both options open, showing grey marl and black against calm studio grey. In such pared-back images, every detail shows. We kept the texture of jersey and sweatshirt fabric visible, tidied folds and cuffs, kept the logo waistband razor-sharp and sculpted the muscle definition naturally.

JOOP! Lounge Wear

JOOP! MEN LOUNGEWEAR
JOOP! MEN LOUNGEWEAR
JOOP! MEN LOUNGEWEAR
JOOP! MEN LOUNGEWEAR
JOOP! MEN LOUNGEWEAR
JOOP! Lounge Wear
JOOP! MEN LOUNGEWEAR
JOOP! MEN LOUNGEWEAR
MOREMOREMOREMOREMOREMOREMOREMOREMOREMOREMOREMORE

All projects