JOOP! PreCollection 23

Tone on tone right down to the shoes: JOOP!'s PreCollection 2023 shows womenswear in beige, cream and sand against warm off-white. Light colours on a light background are the supreme discipline of colour retouching. We matched every nuance, from the trench to the rib-knit trousers, exactly to the originals, calmed creases and drew textures such as knit and weave crisply, so nothing blurs into the background.