JOOP! Spring Summer 2022

Pink at sunset, palm print in the kitchen: JOOP!'s spring/summer 2022 campaign spans 25 images, ranging from rocky coastlines to a professional kitchen for JOOP! JEANS. We held the vivid pink of the suit against the cool evening sky without letting it glow out, drew patterns and denim crisply and preserved the mood of every location in its own light colour.